Apple's Schiller Defends iPhone App Approval Process - BusinessWeek
Brilliant coverage of an interview with Phil Schiller explaining to the ill-informed and short-sighted why the App Store approval process exists, and how they are learning to make it better. My advice to developers: don't try practicing an Agile development methodology, because the App Store is not, and likely never will be, part of your development process. It's a Store.
I'm not suggesting the waterfall approach to development, I'm suggesting more rigorous testing. TDD your apps and treat your beta testing program as a dummy app store. Then, when your latest effort is squeaky clean (or not, if it's an adult app) and shiny from too much polishing, shrink wrap it, and ship it to the store.
Apple's recent move to change how apps are displayed in the store with regards to what is considered new, should go a long way to reducing developer greed, and hopefully lengthening what seemed like a 2 week iteration for most developers simply to ensure their app was visible on the store. That's not development, that's just playing the store.
